March 15-21, 2027 in Austin, Texas. Innovation conference programming runs Monday to Friday; Film & TV, Music and Comedy overlap through the week.

Where does SXSW take place in 2027?

Across a pop-up Creative Village of venues in downtown Austin, because the Austin Convention Center is still under construction. Film & TV screenings use venues such as ACL Live at The Moody Theater, State Theatre, Violet Crown and Zach Theatre.

Current badge prices are Platinum $1,495 (all conferences, festivals, clubhouses and parties), Innovation $995, Film & TV $850 and Music $625. Prices increase over the season, so buying early is cheapest.

Is SXSW EDU part of SXSW 2027?

SXSW EDU is a separate SXSW property with its own event and badges.

Monday, March 15, 2027

SXSW 2027

Name: SXSW 2027
Start: 2027-03-15T09:00:00+00:00
End: 2027-03-21T23:00:00+00:00
Location: SXSW Creative Village (Downtown Austin)

Austin's week-long convergence of Innovation, Film & TV and Music conferences for tech, brand, media and creative professionals.

SXSW LLC

Date and Time

March 15 - March 21

Location

SXSW Creative Village (Downtown Austin)

Multiple venues across downtown Austin Texas 78701

About This Event

SXSW 2027 is a Marketing & Media event taking place 15-21 Mar 2027 at SXSW Creative Village (Downtown Austin), Austin, United States.

SXSW (South by Southwest) runs three conferences side by side in Austin each March: Innovation, Film & TV, and Music, alongside film, music and comedy festivals. For professionals, the week is a place to launch products, close deals and meet decision-makers across tech, marketing, media and entertainment. With the Austin Convention Center still under construction, the 2027 edition again uses a pop-up Creative Village of venues across downtown Austin.

Conferences and tracks

Three conferences share 13 tracks that overlap through the week. For 2027 the Innovation tracks move to a Monday-to-Friday schedule to line up with business travel, while Film & TV and Music keynotes continue on Saturday and are open to Innovation badgeholders.

Tech & AI
Brand & Marketing
Startups
Creator Economy
Cities & Climate
Design
Health
Workplace
Gaming
Sports
Lifestyle
Film & TV and Music

Announced 2027 sessions

The first keynote is AI researcher Timnit Gebru, founder of the Distributed AI Research Institute (DAIR). Featured sessions include futurist Amy Webb launching Technology Convergences 2027, poppi founder Allison Ellsworth in conversation with Inc. editor-in-chief Mike Hofman, and Dig Insights foresight strategist Joanna Lepore.

New in 2027

SXSW is adding changes based on attendee feedback.

A dedicated SXSW Podcast Festival (March 17-20)
Innovation Clubhouse at Brazos Hall, Film & TV Clubhouse at 800 Congress and Music Clubhouse at The Thompson Hotel
An improved reservations system for sessions and screenings
The 512 Club with badge perks for Austin residents
Expanded free shuttles for badge holders

Key figures

SXSW reports 500K+ event participations across badges, wristbands and tickets, attendees from 76 countries spanning 67 industries, and 1,732 media and press attendees from 1,087 outlets.

Tickets & passes

Platinum — USD 1,495: All conferences, festivals, clubhouses and parties; 3 reservations per day
Innovation — USD 995: Innovation Conference tracks
Film & TV — USD 850: Film & TV Festival and Conference
Music — USD 625: Music Festival and Conference