When and where is The HFA Show 2027?

March 10–12, 2027 at Mandalay Bay in Las Vegas.

Health and fitness industry professionals, including club and studio operators, executives and the suppliers of equipment, programming and software.

How does the HYROX partnership affect the show?

HYROX Las Vegas runs March 12–14 at the Las Vegas Convention Center. On Friday, March 12, The HFA Show floor opens to a select number of HYROX athletes and spectators with valid passes, and to HYROX-affiliated gyms.

Registration details for 2027 have not been published yet; HFA's show site has a request form to receive updates.

The HFA Show 2027

Name: The HFA Show 2027
Start: 2027-03-10T09:00:00+00:00
End: 2027-03-12T17:00:00+00:00
Location: Mandalay Bay Convention Center

About this event

The HFA Show is the annual conference and trade show of the Health & Fitness Association, the global trade body for gyms, health clubs and fitness studios. Club owners, operators and suppliers from around the world gather to hear the latest research and strategy, see new equipment, programming and software on the trade show floor, and meet peers across the industry.

Who attends

The show brings together health and fitness industry professionals from around the globe with the companies that supply them.

Health club and gym owners
Studio operators
Fitness executives and managers
Equipment, programming and software suppliers
Industry researchers and advocates

Education

Education is organised into targeted tracks, with CECs available for each session. Recent tracks have covered studios, staff management, sales and marketing, research and advocacy, technology and operations, programming, retention and member experience, and leadership.

HYROX partnership for 2027

For 2027 HFA is partnering with HYROX and Centr, whose HYROX Las Vegas race overlaps with the show. Attendees can try a simulated HYROX race in the Centr booth, and on Friday, March 12 the trade show floor opens to a select number of HYROX athletes, spectators and affiliated gyms. HFA members can also sign up for 100 participant and 100 spectator slots on an HFA HYROX team.

Past edition

The 2026 show featured keynotes from Erica Dhawan, Jesse Itzler and Apolo Ohno and the second HFA Hall of Fame ceremony, which raised $200,000 for the HFA Foundation. Speakers for 2027 have not yet been announced.

The HFA Show 2027 is a Lifestyle & Tourism event taking place 10-12 Mar 2027 at Mandalay Bay Convention Center, Las Vegas, United States.