When and where is The NAMM Show 2027?

Events run 26–30 January 2027 at the Anaheim Convention Center, 800 West Katella Avenue, Anaheim, California. The exhibit halls are open 28–30 January.

Is The NAMM Show open to the public?

It is an industry event. NAMM member companies register their invitees, and individual professionals can attend by taking out an individual NAMM membership, which includes show access.

How do media and content creators get credentials?

NAMM asks media, influencers and content creators to contact its media team to arrange credentials rather than registering through the standard flow.

NAMM states that more than 5,400 brands take part.

The NAMM Show 2027

Name: The NAMM Show 2027
Start: 2027-01-26T09:00:00+00:00
End: 2027-01-30T17:00:00+00:00
Location: Anaheim Convention Center

About this event

The NAMM Show is the annual gathering of the global music products industry, run by NAMM, the trade association of music merchants. Instrument makers, pro audio and live event brands meet retailers, distributors and buyers in Anaheim to launch products, write orders and plan the year ahead. The 2027 edition runs five days, with the exhibit floor open for the final three.

Who attends

Attendance is built around the trade: NAMM member companies register their staff and invitees, while individual professionals can attend through an individual NAMM membership. The show draws a broad cross-section of the business of music.

Music retailers and distributors
Instrument and gear brands, from start-ups to legacy names
Pro audio and live event professionals
Music educators and students
Artists and music business professionals
House of worship technical teams

Exhibition

The exhibit halls are open from 28 to 30 January 2027, with more than 5,400 brands represented across instruments, audio, lighting, accessories and music technology. Days before the halls open are used for education, meetings and industry events across NAMM Week.

Education and awards

NAMM U delivers business education for retailers and suppliers on finance, management, marketing, sales, lessons and pro audio, alongside NAMM Week summits and the TEC Tracks for audio professionals. The 2027 show also hosts the 15th-anniversary She Rocks Awards and the NAMM Retail Awards.