Entertainment & Leisure MENA 2027

Entertainment & Leisure MENA (E&L MENA) is the trade exhibition for the companies behind theme parks, waterparks, family entertainment centres, gaming venues and immersive attractions. It continues the more than 30-year run of the show formerly known as DEAL Dubai, now relaunched under GL Exhibitions with a wider remit that covers whole entertainment destinations rather than individual rides.

Sectors on show

Exhibitors span indoor and outdoor entertainment, from ride manufacturing to venue software.

• Rides, roller coasters and mechanical attractions
• Waterparks, wave pools and aquatic engineering
• FEC, arcade and redemption games
• Esports arenas and location-based VR/AR gaming
• Immersive projection and interactive installations
• Ticketing, cashless payments and venue analytics
• Adventure parks, zip lines and climbing
• Licensed IP and branded attractions

Who you will meet

The show is built around buyers with live development projects across the Middle East, India and Africa.

• Theme park and attraction operators
• Family entertainment centre chains
• Mall and mixed-use developers
• Gaming and esports venue operators
• Hospitality and resort developers
• Tourism authorities and destination planners
• Entertainment investors and private equity

Beyond the three days

Exhibitors get a pre-scheduled meeting programme with qualified buyers, monthly buyer leads in the run-up to the show, the E&L Pulse monthly webinar series and E&L 365, a year-round digital showcase for products. Dubai Business Events, part of Dubai's Department of Economy and Tourism, supports the 2027 edition as destination partner.