When and where is Entertainment & Leisure MENA 2027?

18–20 January 2027 at Dubai World Trade Centre.

Is this the same show as DEAL Dubai?

Yes. Entertainment & Leisure MENA builds on DEAL Dubai, which served the regional amusement and attractions industry for more than three decades, and is now run by GL Exhibitions.

Suppliers of rides, attractions, gaming and venue technology, and the operators, developers, investors and tourism authorities building entertainment destinations across the Middle East, India and Africa.

How do I register or exhibit?

Visitors can register through the visitor registration form on the official site; companies interested in exhibiting can book through the Why Exhibit page or contact info@enlmena.com.

Monday, January 18, 2027

Entertainment & Leisure MENA 2027

Name: Entertainment & Leisure MENA 2027
Start: 2027-01-18T09:00:00+00:00
End: 2027-01-20T18:00:00+00:00
Location: Dubai World Trade Centre

Trade expo connecting attraction and ride suppliers with operators, developers and investors across MENA, India and Africa.

GL Exhibitions

Date and Time

January 18 - January 20

Location

Dubai World Trade Centre

Sheikh Zayed Road Dubai

View Directions

About This Event

Entertainment & Leisure MENA 2027 is a Entertainment event taking place 18-20 Jan 2027 at Dubai World Trade Centre, Dubai, United Arab Emirates.

Entertainment & Leisure MENA (E&L MENA) is the trade exhibition for the companies behind theme parks, waterparks, family entertainment centres, gaming venues and immersive attractions. It continues the more than 30-year run of the show formerly known as DEAL Dubai, now relaunched under GL Exhibitions with a wider remit that covers whole entertainment destinations rather than individual rides.

Sectors on show

Exhibitors span indoor and outdoor entertainment, from ride manufacturing to venue software.

Rides, roller coasters and mechanical attractions
Waterparks, wave pools and aquatic engineering
FEC, arcade and redemption games
Esports arenas and location-based VR/AR gaming
Immersive projection and interactive installations
Ticketing, cashless payments and venue analytics
Adventure parks, zip lines and climbing
Licensed IP and branded attractions

Who you will meet

The show is built around buyers with live development projects across the Middle East, India and Africa.

Theme park and attraction operators
Family entertainment centre chains
Mall and mixed-use developers
Gaming and esports venue operators
Hospitality and resort developers
Tourism authorities and destination planners
Entertainment investors and private equity

Beyond the three days

Exhibitors get a pre-scheduled meeting programme with qualified buyers, monthly buyer leads in the run-up to the show, the E&L Pulse monthly webinar series and E&L 365, a year-round digital showcase for products. Dubai Business Events, part of Dubai's Department of Economy and Tourism, supports the 2027 edition as destination partner.