When is the Werbemittelmesse München 2027?

On Thursday 4 February 2027, from 9:00 to 17:00.

At the MOC Event Center Messe München, Lilienthalallee 40, 80939 München.

Visitor registration for 2027 opens in October 2026. Customers of one of the five host agencies register via their agency's logo on the visitor page; others use the general registration form and are contacted by the organiser.

Yes. Visitor tickets are free of charge after registration.

Promotional products dealers, marketing agencies and sole traders cannot attend as visitors.

Werbemittelmesse München 2027

Name: Werbemittelmesse München 2027
Start: 2027-02-04T09:00:00+00:00
End: 2027-02-04T17:00:00+00:00
Location: MOC Event Center Messe München

About this event

The Werbemittelmesse München (wmm) is a one-day trade fair for promotional products and has run for more than 25 years. It calls itself the largest promotional products fair in southern Germany and opens the industry year: more than 100 manufacturers show merchandise to marketing decision-makers, buyers and managers from industry, corporations and mid-sized companies.

How the fair works

The wmm is hosted by five promotional-products agencies (Trägeragenturen): admixx, Bensussen Deutsch & Associates (BDA), Company 4 Marketing Services, Holfelder and Werbemittelagentur Hagemann. Exhibitors are supplier partners of these agencies, so visitors can see products and get advice from their own agency on the day.

What is on show

The show is designed around touching, tasting, hearing and smelling products rather than browsing catalogues.

Promotional and branded products
Corporate gifts and giveaways
Merchandise supporting corporate identity
New products and seasonal trends for campaigns

Who can visit

The fair is for marketing experts, buyers and advertising decision-makers from companies. Promotional products dealers, marketing agencies and sole traders are not admitted as visitors.

Key figures

The January 2026 edition at the MOC Event Center brought together 106 exhibitors. The organiser cites 100+ exhibitors, 100,000+ products and 800+ visitors.