AWE USA 2027

AWE USA (Augmented World Expo) is the largest annual gathering of the augmented, virtual and mixed reality industry, now framed around spatial computing and AI. Hardware and platform companies, developers, studios, enterprise buyers, government teams and investors meet in Long Beach for keynotes, talks, product launches and a large expo floor. The 2027 theme is "Humans Empowered by Spatial AI".

Who attends

AWE runs dedicated programs for each part of the XR ecosystem, from platform makers and solution providers to enterprise end users and investors. Enterprises named by the organizer as attendees include Boeing, Rolls-Royce, Coca-Cola, UPS and J.P. Morgan.

• Platform and solution companies
• Developers and builders
• Startups and investors
• Enterprise end users
• Government teams
• Gaming and art studios
• Academics and researchers

Expo and programs

The expo covers more than 150,000 sq ft, with the Playground for hands-on demos, a location-based entertainment zone and a gaming hub. Around it run a startup pitch competition, a builders program, investor and enterprise VIP programs, academic posters and the Auggie Awards for the best XR work.