BevNET Live L.A. 2026

BevNET Live is the beverage industry's long-running business conference, run by trade publisher BevNET since 2009. The winter edition returns to Marina del Rey for three days of panels, product sampling, a pitch competition and pre-scheduled meetings that connect brand founders and operators with retailers, distributors, investors and suppliers.

What's on the programme

The agenda mixes practical training for newcomers with executive-level panels on growth, retail, capital, marketing and operations.

• Beverage School on day one: finance, sales, marketing, design and operations basics
• Expert round tables
• Category units on cannabis and RTD spirits
• Main-stage panels, including a look inside the St. Agrestis (Phony Negroni) sale to The Wine Group
• Welcome reception and happy hour sampling

New Beverage Showdown

BevNET's signature pitch competition returns: semifinalists give a two-minute pitch, finalists a five-minute pitch with live Q&A before judges drawn from investors, buyers and operators. The grand prize includes a $10,000 BevNET advertising package and a trophy. Applications close 30 October 2026.

1:1 meetings

Registered attendees can request private ten-minute meetings with participating retail buyers and investors. Hosts confirmed for 2026 include merchants from Whole Foods Market, Spec's and INFRA, and partners from Venable LLP; hosts approve requests at their discretion.

Who attends

Founders and operators, retailers and distributors, investors, suppliers, advisors and service providers. BevNET says more than half of attendees are top decision-makers.

Tickets & passes

• Brand, Investor, Retailer Registration — USD 1,499: For CPG brands, investors, retailers and beverage distributors; early rate until Oct 23, 2026 (then $1,599)
• Standard Registration — USD 2,199: For suppliers, service providers, industry partners and other attendees; early rate until Oct 23, 2026 (then $2,299)