When and where is BEE 2026?

From 9 to 11 November 2026 at the Oman Convention & Exhibition Centre (OCEC) in Muscat.

What are the opening hours?

The show opens at 10:00 each day. The site lists closing as 8:00 pm on its contact page and 10:00 pm on its visitor page, so check with the organiser before you go.

Yes, for pre-registered trade visitors. Online registration is required; you receive a QR code by email to print your badge at the venue.

Trade professionals such as salon owners, distributors, dermatologists, retail buyers and beauty professionals. Visitors under 18 are not admitted to the halls.

Can my company sponsor or exhibit?

Yes. Booths can be booked online, and Bronze, Silver, Gold and Platinum sponsorship packages are offered.

Beauty Elements Exhibition (BEE) 2026

Name: Beauty Elements Exhibition (BEE) 2026
Start: 2026-11-09T10:00:00+00:00
End: 2026-11-11T20:00:00+00:00
Location: Oman Convention & Exhibition Centre

About this event

The Beauty Elements Exhibition (BEE) is a new beauty and wellness show in Muscat, with 2026 as its first edition. It brings brands, distributors, clinics, wellness providers and beauty professionals together for product launches, supplier-distributor meetings, education sessions and business networking, positioning Oman as a gateway market between the GCC, Africa and South Asia. The organiser runs it as a dual B2B and B2C platform; the visitor information says the halls are for trade professionals and are closed to under-18s.

What's on show

The exhibition covers the full beauty and wellness spectrum, organised into featured sections.

Beauty Beginnings: raw materials, actives, pigments and formulation essentials
Beauty Tech: smart devices, skin analysers, AI and virtual try-on
Cosmetics and skincare
Personal care and hygiene
Hair, nails and salon supplies
Fragrance compounds, aroma chemicals and essential oils
Aesthetic clinics, dietary supplements and wellness
Beauty retail and distribution

Who attends

The show is aimed at industry buyers and practitioners.

Buyers, dealers and distributors
Manufacturers, importers and exporters
Retailers and wholesalers
Salon owners, cosmetologists and hair professionals
Dermatologists and aesthetic clinics
Hotel and spa developers
Consultants and trainers
Trade associations, government agencies and media

Programme and participation

The organiser plans specialised sessions and workshops, influencer engagement and a B2B networking platform, with exhibitors expected from more than 12 countries including Saudi Arabia, the UAE, Kuwait, Qatar, Bahrain, Korea, Thailand, China and Turkey. Government pavilions are listed from Muscat Municipality, the Ministry of Health, the Oman Chamber of Commerce & Industry, the Ministry of Commerce & Industry, Riyada and Oman Vision 2040.