When and where is Beautyworld Riyadh 2027?

21 to 23 June 2027 at Riyadh Front Exhibition & Conference Center, Riyadh.

Can the public attend?

No. Entry is strictly for trade and business visitors such as manufacturers, distributors and retailers. Visitors under 18 and those with a private interest are not admitted.

Registration is compulsory and done online; you can print your badge beforehand or collect it at the Q-Jump kiosk at the venue. Visitors can register their interest on the website for updates.

What else happens at the show?

The Next in Beauty conference, the Nail Arena powered by Sawaya, a Premium Club and business matchmaking.

Beautyworld Riyadh 2027

Name: Beautyworld Riyadh 2027
Start: 2027-06-21T09:00:00+00:00
End: 2027-06-23T18:00:00+00:00
Location: Riyadh Front Exhibition & Conference Center

About this event

Beautyworld Riyadh is Messe Frankfurt's beauty trade fair for Saudi Arabia, held in its fifth edition at Riyadh Front. It connects international and regional manufacturers with distributors, retailers, salons and spa developers in a beauty and personal care market growing on the back of Vision 2030. Entry is strictly for trade professionals.

Product sections

The exhibition spans the whole beauty supply chain.

Cosmetics and skincare
Finished fragrance and fragrance compounds
Hair, nails and salon supplies
Personal care and hygiene
Supply chain and services: packaging, contract manufacturing and private label

Events at the show

Alongside the exhibition, the show runs Next in Beauty, a three-day conference on the state and future of the industry, the Nail Arena powered by Sawaya International with live nail technique demonstrations, a Premium Club and business matchmaking.

Who visits

Distributors, manufacturers, hotel and spa developers, retailers and wholesalers, consultants and trainers, importers and exporters, cosmetologists, beauty and hair professionals, and trade associations, government agencies and media.

Key figures

The organiser describes 2025 as its most successful edition, with more than 400 exhibitors from 37 countries and over 17,700 visitors from 71 countries.

exhibitors in 2025: 400+
exhibiting countries in 2025: 37
visitors in 2025: 17,700+
visitor countries in 2025: 71

Beautyworld Riyadh 2027 is a Lifestyle & Tourism event taking place 21-23 Jun 2027 at Riyadh Front Exhibition & Conference Center, Riyadh, Saudi Arabia.