DMEXCO 2027

DMEXCO (Digital Marketing Exposition & Conference) is Europe's leading event for digital marketing and technology, held each year at Koelnmesse in Cologne. For two days it combines a large expo with a multi-stage conference where brands, agencies, publishers, platforms and tech providers discuss where marketing, media and commerce are heading. Koelnmesse organises the event with the German digital association BVDW as the ideational partner and owner of the DMEXCO brand, and with the special participation of the Circle of Online Marketers (OVK).

Expo: the DMEXCO Worlds

The exhibition is grouped into themed worlds plus an area for young companies.

• World of Agencies
• World of Commerce
• World of Media
• World of Tech
• Start-up Area

Conference

The conference runs on multiple stages with keynotes, panels, summits and master classes on topics such as artificial intelligence, brand safety, data and analytics, e-commerce, social media and leadership. Recordings go into a Video on Demand library after the event. The 2027 programme and speakers have not yet been announced.

Key figures (2026)

According to the organizer, DMEXCO 2026 counted more than 40,000 attendees and over 700 partners, including 100 agencies, on 10 percent more exhibition space than the year before.

• About 1,000 speakers
• More than 230 hours of content
• 17 stages