London Wine Fair 2027

London Wine Fair is a strictly professional drinks trade exhibition held at Olympia London, with more than 45 years of history. Over three days it puts buyers, importers and distributors in front of 450+ exhibitors across wine, premium spirits, and no- and low-alcohol drinks. The co-located Signature Serve brings a dedicated premium spirits and mixers area with its own theatre, and BREW//LDN adds a craft beer and cider space.

Zones on the floor

Exhibitors are grouped into specialised areas, including:

• Esoterica: exclusive wines from the UK's independent importers
• Mindful Drinking Experience: no- and low-alcohol drinks
• UK Producers Pavilion: home-grown wines
• Wines Unearthed: importers seeking UK distribution
• Signature Serve: premium spirits and mixers

Education and buyer services

Beyond the trading floor there are masterclasses, tastings and insider sessions. All visitors and exhibitors get the Essential Planner platform for scheduling meetings, the Bottlebooks wine data platform, a Hosted Buyer Programme and a concierge service for 50 top UK buyers.

Who attends

The fair is trade-only and every ticket application is verified. It draws more than 10,000 industry professionals, including retail and on-trade buyers, importers, distributors, sommeliers and drinks media.