When and where is NRF 2027?

From 10 to 12 January 2027 at the Jacob K. Javits Convention Center in New York City, with Commerce Media programming offsite on 9 January.

How much is an All-Access pass?

For retail members it starts at $1,100 (early rate through 2 October 2026) and rises to $1,400; retail non-members pay $2,100 to $2,400. Non-retail passes cost $2,600 for NRF members and $3,800 for non-members.

Can retailers visit the Expo for free?

Yes. The retail Expo Pass is free through 30 December 2026 and $100 from 31 December.

Are there team discounts?

Retail teams of five or more from one company pay $900 per person (members) or $1,500 (non-members), falling to $750 and $1,250 per person for ten or more.

NRF 2027: Retail's Big Show

Name: NRF 2027: Retail's Big Show
Start: 2027-01-10T09:00:00+00:00
End: 2027-01-12T17:00:00+00:00
Location: Javits Center

About this event

NRF: Retail's Big Show is the National Retail Federation's flagship event, held every January in New York. It brings more than 41,000 retail professionals to the Javits Center for three days of keynotes and sessions on the trends reshaping retail, together with a large expo where technology, service and solution providers show what they build for retailers.

Programme

Three days of keynotes, featured sessions and themed stages, with an AI Stage and an opening party included in the All-Access pass. A Commerce Media programme runs offsite at Lavan New York on Saturday 9 January ahead of the main show.

Keynotes and featured sessions from retail leaders
AI Stage
Commerce Media Saturday (9 January, offsite)
Networking events and opening party

Expo

The Expo gathers retail technology, services and experiences in one place, with exhibitors reaching retail decision-makers from more than 100 countries. The Reverse Logistics Pavilion, open to all attendees, focuses on returns, supply chain and circularity strategies that recover revenue.

Who attends

Retailers of every size and format, from executives to digital, merchandising, store operations and supply chain teams, alongside solution providers, investors, analysts and press. Retailers can visit the Expo for free if they register by 30 December 2026.

Tickets & passes

All-Access Pass — Retail Member — USD 1,100: Early rate through Oct 2, 2026; rises to $1,400 standard
All-Access Pass — Retail Non-Member — USD 2,100: Early rate; rises to $2,400 standard
All-Access Pass — Non-Retail Member — USD 2,600: Limit 5 per company
All-Access Pass — Non-Retail Non-Member — USD 3,800: Limit 2 per company
Educator Pass — USD 500: NRF members; $1,000 for non-members
Retail Expo Pass — Free: Free through Dec 30, 2026; $100 from Dec 31
Expo Pass — Non-Retail — USD 2,000: Members through Dec 30, 2026; non-members from $3,200
Retail Team Pass (5+) — USD 750: Per person for 10+ members; $900 for 5–9; non-members $1,250–$1,500
Press Pass — Free: Verified press

NRF 2027: Retail's Big Show is a Business & Management event taking place 10-12 Jan 2027 at Javits Center, New York, United States.