When and where is Toy Fair 2027?

February 20–23, 2027 at the Jacob K. Javits Convention Center on 11th Avenue between 34th and 40th Streets, New York, NY 10001. Hours are 10am–6pm on Saturday, February 20; 9am–6pm on Sunday and Monday; and 9am–4pm on Tuesday, February 23.

Is Toy Fair open to the public?

No. It is trade-only and consumers are not eligible. No one under 18 is admitted except approved content-creator press or kid demonstrators aged 5–17, and infants are not permitted.

Registration is online only. Every registrant must submit business credentials in English and may be asked for proof of identity; fees apply to some categories, such as trade guests and non-exhibiting companies.

Is there a one-day badge?

No. Toy Fair does not offer single-day passes; every badge is valid for all four days. Badges are not mailed and are picked up onsite.

Can non-exhibiting manufacturers visit?

Yes, to evaluate future participation, with at most two badges per company. Toy Association members get two complimentary badges ($500 per person after that); non-members pay $3,900 per person. Suitcasing is prohibited.

Toy Fair New York 2027

Name: Toy Fair New York 2027
Start: 2027-02-20T10:00:00+00:00
End: 2027-02-23T16:00:00+00:00
Location: Javits Center

About this event

Toy Fair, also known as the North American International Toy Fair, is owned and operated by The Toy Association and is the largest trade-only event for the toy and play industry in the Western Hemisphere. The 121st edition runs over four days at the Javits Center in New York City, showing thousands of new toys, games, edutainment and entertainment-driven products from around the world, alongside the Toy Fair University education programme.

Who attends

The whole toy and play ecosystem comes to do business, and every attendee must qualify on their primary business role. Toy Fair says more than 1,000 members of the global press attend.

Manufacturers and exhibitors
Retailers and buyers
Sales representatives
Licensors and entertainment companies
Inventors and designers
Financial professionals
Media

What happens at the show

Buyers get an early look at product debuts and upcoming trends, and some retailers write orders on the floor. Toy Fair University runs sessions on trends, retail strategy, licensing and more, and entertainment companies host upfronts and special events. The Toy Fair mobile app offers floor navigation, in-booth happenings and a personal planner.

Key figures

The Toy Association cites $155.7 billion in annual US economic impact from the toy industry, within a global market that reached $111.8 billion in retail sales in 2024. The show draws tens of thousands of buyers, retailers, manufacturers, inventors, licensors and media professionals.

Tickets & passes

Qualified trade attendee: Credentials required; fees may apply to some categories
Non-exhibiting manufacturer – Member — Free: Two complimentary badges, then $500 per person
Non-exhibiting manufacturer – Non-member — USD 3,900: Per person, max two per company

Toy Fair New York 2027 is a Lifestyle & Tourism event taking place 20-23 Feb 2027 at Javits Center, New York, United States.