NY NOW Winter Market 2027

NY NOW is the long-running wholesale market for gift, home and lifestyle products, held at the Javits Center in Manhattan. Under new owner Rockview Management Group, the show is being rebuilt season by season around order writing and discovery, with a remerchandised floor that sits between the very large national markets and small boutique fairs. The Winter 2027 edition runs Sunday to Tuesday and is again co-located with NOTED, the Greeting Card Association's expo.

Show floor divisions

The floor is organised into three divisions.

• Gift & Lifestyle: gift and novelty, fragrance and personal care, jewelry and fashion accessories, stationery and publishing, baby and toy
• Home: tabletop and housewares, textiles, decorative accessories, garden and area rugs
• Handmade: a new curated division with Designer/Maker and Global Design collections

Who attends

NY NOW is open to the trade and press only, and buyers must upload credentials to qualify. It draws buyers from the Northeast and beyond.

• Regional and independent retailers
• Independent boutiques
• Museum shops
• Department stores
• Designers
• Catalogs and educational buyers

NOTED: The Greeting Card Expo

The Greeting Card Association's annual NOTED event co-locates with NY NOW, bringing greeting card publishers, artists and retailers together in what the association calls the largest gathering of greeting card makers in North America.

Tickets & passes

• Qualified buyer — Free: Free with approved trade credentials
• Supplier to the trade / non-exhibiting manufacturer: Fee applies; see the Buyer Qualification page
• Child guest (under 16) — USD 65: Must be accompanied by a registered attendee