When and where is OMR Festival 2027?

From 3 to 5 May 2027 at Hamburg Messe. Day one is masterclasses and side events only; the full programme runs on the following two days.

How much is a ticket?

The standard festival ticket is €649. A Super Early Bird price of €499 was available until 30 September 2026.

Marketing, e-commerce, tech and digital business professionals, from global players and SaaS companies to SMEs and start-ups.

What formats are there besides talks?

Masterclasses, guided tours of the expo, side events, themed Festival Journeys, a food hall and evening concerts.

OMR Festival 2027

Name: OMR Festival 2027
Start: 2027-05-03T09:00:00+00:00
End: 2027-05-05T18:00:00+00:00
Location: Hamburg Messe

About this event

The OMR Festival is one of Europe's largest events for online marketing and the digital industry, held at Hamburg Messe. The 2027 edition runs for three days: the first is dedicated to professional development with masterclasses and side events only, followed by two days of the full programme on six stages, a large expo, guided tours and evening concerts.

Programme

The organizer promises 800+ speakers and 1,000+ exhibitors and partners, covering trends from AI, e-commerce, finance and HR to sustainability and diversity.

Conference Stage for the digital economy, politics, sports and culture
HBO Max Stage on the future of marketing and technology
Yellow Stage on technology, e-commerce, platforms and CRM
Purple Stage for hands-on tools and tips
Blue Stage mixing entertainment and marketing keynotes
300+ masterclasses and 200 guided tours
Side events and Festival Journeys by theme

First OMR27 speakers

Confirmed names include Steve Huffman (Reddit), Lionel Souque (REWE Group), Rebecca Gottwald (Burda Media), investor Philipp Klöckner, Ann-Katrin Schmitz (Baby Got Business), Malte Landwehr (Peec AI), Jens Polomski (snipKI) and Johannes Beus (Sistrix).

Expo and networking

The OMR Expo brings global tech players, SaaS firms, SMEs and start-ups together with festival-goers. The 2026 edition drew 70,000 attendees to Hamburg, and networking continues at side events, the food hall and nightly booth parties.