What is the event focus?

Showcases signage, printing, labelling, packaging materials, digital graphics, imaging, and automation solutions.

Why you should not miss it?

As Saudi’s branding and display market surges—digital signage projected at USD 472 M by 2027 and outdoor advertising at USD 360 M by 2025—the Expo places you at the epicenter of business opportunity, innovation, and regional growth.

Is there a dress code for the event?

Business casual or professional attire is recommended for all trade sessions and networking.

Monday, April 20, 2026

Saudi Signage & Labelling Expo 2026

Name: Saudi Signage & Labelling Expo 2026
Start: 2026-04-20T09:00:00+00:00
End: 2026-04-22T17:00:00+00:00
Location: Riyadh International Convention & Exhibition Center

Discover the future of signage, print & imaging at Saudi Signage & Labelling Expo in Riyadh—14,000+ professionals, 150+ exhibitors

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Date and Time

April 20 - April 22

Location

Riyadh International Convention & Exhibition Center

King Abdullah Road Riyadh Province 11564

View Directions

About This Event

Saudi Signage & Labelling Expo 2026 is a Industry & Manufacturing event taking place 20-22 Apr 2026 at Riyadh International Convention & Exhibition Center, Riyadh, Saudi Arabia.

Saudi Signage & Labelling Expo returns April 5–7, 2026 at RICEC, showcasing digital signage, labelling, print, graphics, imaging, and creative branding solutions. Co-located with the Saudi Paper & Packaging Expo, it gathers top-tier exhibitors and decision-makers to drive innovation in the region.

Key Highlights

3‑day expo: April 5–7 from 3 pm to 9 pm daily at RICEC
Scale in numbers: 14,000+ trade visitors, 150+ exhibitors, 2,500+ product listings from 15+ countries
Live engagement zones: ‘Label It’ speed-challenge and ‘Live Car Wrapping’ demos to spark innovation
Strategic co-location: Held alongside Saudi Paper & Packaging Expo, offering cross-industry sourcing

Who Should Attend?

Branding & advertising agencies
Retailers, malls & F&B managers
Print, packaging & labelling suppliers
Graphic designers & fabricators
Event and signage contractors
Government, real estate & hospitality procurement

What to Expect

Product Zones – Explore printers, labelling machines, signage materials, and digital displays
Live Demonstrations – Participate in the Label It race and watch expert car-wrapping sessions live
Networking & Matchmaking – Connect with key buyers during strategic co-located events across industries