Saudi Signage & Labelling Expo 2027

Saudi Signage & Labelling Expo returns to Riyadh for its third edition as the Kingdom's dedicated trade show for signage, graphics, digital print, imaging and labelling. Organised by dmg events and co-located with Saudi Paper & Packaging Expo, it puts suppliers of display, print and branding solutions in front of buyers from retail, real estate, hospitality, advertising and government.

Product sectors

Exhibitors cover the full branding and display chain.

• Signage and digital signage
• Printers and wide format print
• Imaging and graphics
• Gifts and promotional material
• Labelling services, machines and technologies
• LED displays and vehicle wrapping

Who visits

Advertising and marketing agencies, banner and billboard companies, retailers and malls, real estate developers, hotels and restaurants, government and municipalities, fabricators and contractors, e-commerce and logistics firms, printing bureaus and graphic designers.

Show features

Live demonstrations draw buyers onto the floor, including a live car wrapping zone where films, tools and techniques are shown in real time, and the Label It competition.

Key figures

The organizer expects 15,000+ visitors, 130+ exhibitors and 2,500+ products from 12+ countries for the 2027 edition.

Tickets & passes

• Trade visitor — Free: Free for trade and industry professionals; under-18s not permitted