Saudi Travel Market 2026 (STM 2026) is a dedicated B2B travel and tourism exhibition designed to support Saudi Arabia’s rapidly expanding tourism sector. As the Kingdom accelerates its Vision 2030 tourism objectives, STM serves as a strategic platform where domestic and international travel stakeholders connect, collaborate, and explore business opportunities. The event brings together tourism authorities, hospitality brands, destination management companies, airlines, travel technology providers, and tour operators to support market development and investment across Saudi Arabia.

Key Highlights

• A focused marketplace connecting international and regional tourism suppliers with Saudi travel buyers

• Strong alignment with Saudi Arabia’s tourism expansion and Vision 2030 objectives

• Participation from travel agencies, tour operators, hospitality groups, airlines, and destination partners

• Dedicated exhibition and networking environment designed for B2B deal-making and partnerships

Who Should Attend?

• Travel agencies and tour operators targeting Saudi and regional markets

• Hotels, resorts, hospitality groups, and destination developers

• Airlines, cruise operators, and transportation providers

• Tourism authorities and destination marketing organizations

• Travel technology platforms and service providers

• Investors and professionals involved in tourism development

Main Event Features

• Trade Exhibition Floor showcasing travel destinations, hotels, tourism services, and travel solutions

• Industry Networking & B2B Meetings enabling suppliers and buyers to establish meaningful business partnerships

• Conference Sessions & Market Insights covering tourism trends, market growth, and investment opportunities.