Spielwarenmesse 2027

Spielwarenmesse is the annual trade fair of the international toy industry, held at the NürnbergMesse exhibition centre in Nuremberg. It is a specialised trade fair: only registered trade professionals can buy tickets. Buyers come to see the year's new products, market knowledge and upcoming trends from start-ups and established brands.

Product groups

The fair covers the full toy and play assortment.

• Dolls, soft toys and lifestyle products
• Baby and infant articles
• Wooden toys and toys made from sustainable material
• School articles, stationery and creative design
• Technical, educational and action toys
• Electronic toys
• Model construction and model railways
• Sports, leisure and outdoor
• Festive articles, carnival and fireworks
• Games, books, learning and experimenting
• Services for trade and industry, and manufacturing services

Programme

Alongside the halls, the fair runs the International Game Inventors Convention, the Value of Play Conference and the Model Car Hall of Fame Awards, plus focus areas such as the Sustainable Collection.

Who attends

Toy retailers, wholesalers, buyers and other trade professionals, alongside manufacturers and suppliers. Visitors under 16 are not admitted, and over-the-counter sales are not allowed at the fair.