When and where is The ARA Show 2027?

14–16 February 2027 at the Ernest N. Morial Convention Center in New Orleans.

How much is registration?

Expo + Education registration is $389 for ARA members and $889 for prospective members from 14 November 2026 to 12 February 2027, rising to $489 and $989 from 13 February.

What does Expo + Education include?

Education sessions on 14 February, The Big Game Tailgate Party on 14 February and the trade show from 14 to 16 February. Other show events are ticketed separately.

The ARA Show 2027

Name: The ARA Show 2027
Start: 2027-02-14T09:00:00+00:00
End: 2027-02-16T17:00:00+00:00
Location: Ernest N. Morial Convention Center

About this event

The ARA Show is the American Rental Association's annual trade show for the equipment and event rental industry. The 2027 edition is at the Ernest N. Morial Convention Center in New Orleans, opening on 14 February with education and the Future of Equipment Rental programme, followed by trade show days on 15 and 16 February.

Schedule

The show opens on Sunday 14 February with the Future of Equipment Rental programme, ARA Show education sessions, the trade show and The Big Game Tailgate Party. 15 and 16 February are trade show days.

14 Feb: Future of Equipment Rental, education, trade show, tailgate party
15–16 Feb: trade show

Who attends

More than 10,000 rental professionals, according to ARA, who come to evaluate products in person, compare brands and meet manufacturers, distributors and service providers.

Education and networking

Sessions focus on rental operations, workforce, technology and changing customer expectations. Networking events include The Big Game Tailgate Party, regional receptions and the ARA Awards Dinner.

Tickets & passes

Expo + Education, ARA member — USD 389: Regular season (14 Nov–12 Feb); $489 from 13 Feb
Expo + Education, prospective member — USD 889: Regular season (14 Nov–12 Feb); $989 from 13 Feb