When and where is Be+Well New York 2027?

March 7-9, 2027 at the Javits Center, 429 11th Avenue, New York. Use the guest entrance at 445 11th Avenue; badge pickup is in the Crystal Palace.

Is the show open to the public?

The show is advertised only to beauty, spa and wellness professionals and is designed for those licensed, working or studying in the industry. ID is not required, but bringing professional identification is recommended.

How much are tickets?

Insider rates, available until October 30, 2026: 1-Day Expo Pass $65, Essentials Pass $95, 3-Day Expo Pass $105, Premium Pass $235 and VIP Pass $335. Rates go up in stages, and onsite prices are higher.

Are there group discounts?

Yes. Groups of four or more who register together save $5 per person.

What happened to IBS New York and IECSC?

The International Beauty Show and IECSC now run together under the Be+Well | Beauty and Wellness Show brand.

Sunday, March 07, 2027

Be+Well | Beauty and Wellness Show New York 2027

Name: Be+Well | Beauty and Wellness Show New York 2027
Start: 2027-03-07T09:00:00+00:00
End: 2027-03-09T17:00:00+00:00
Location: Javits Center

Trade show and education event for licensed hair, salon, esthetics, spa and wellness professionals.

Questex

Date and Time

March 7 - March 9

Location

Javits Center

429 11th Avenue New York 10001

About This Event

Be+Well | Beauty and Wellness Show New York 2027 is a Lifestyle & Tourism event taking place 7-9 Mar 2027 at Javits Center, New York, United States.

Be+Well | Beauty and Wellness Show is the new brand that unites two century-old industry events, the International Beauty Show (IBS) and the International Esthetics, Cosmetics & Spa Conference (IECSC). The New York edition at the Javits Center combines an expo of 450+ exhibitors with 180+ classes, aimed at beauty, spa and wellness professionals who want new products, techniques and business ideas.

Expo neighbourhoods

New for the show, the floor is organised into specialised neighbourhoods so attendees can find their categories quickly.

Hair & Salon Essentials: hair colour, tools, extensions, salon furniture, men's grooming
Spa & Wellness: skin and body care, medical spa equipment, waxing, suncare, mind and body tools
Nails, Cosmetics, Brows & Lashes: makeup, nail care, lash and brow, permanent makeup, microblading
Business District

Education

Paid conference classes run alongside 100+ free product-focused education sessions, the Glam + Glow Stage and in-booth experiences, plus a Student Day programme for future professionals.

Who attends

The show is marketed only to industry professionals and is designed for people who are licensed, working or studying in the field.

Hairstylists, colourists, barbers and salon owners
Nail, brow, lash and wax technicians
Estheticians, spa owners and medical spa practitioners
Hotel and resort spa directors and wellness coaches
Corporate wellness and HR professionals

Tickets & passes

1-Day Expo Pass — USD 65: Insider rate to Oct 30, 2026 ($105 onsite); expo day of choice plus free product-focused education
Essentials Pass — USD 95: Insider rate ($175 onsite); 1-day expo plus one conference class
3-Day Expo Pass — USD 105: Insider rate ($145 onsite)
Premium Pass — USD 235: Insider rate ($365 onsite); up to 3 classes, 3-day expo, fast-track badge pickup
VIP Pass — USD 335: Insider rate ($525 onsite); up to 5 classes, 3-day expo, fast-track pickup, swag bag
Conference Class (a la carte) — USD 45: Per class, insider rate ($85 onsite); requires an expo pass