Distributors, wholesalers, importers, physical and online retailers, brand owners and contract manufacturers in the maternity, baby and children's market.

Is there business matchmaking?

Yes. CBME offers tailored matchmaking and a hosted buyer programme to connect buyers with exhibitors.

CBME China 2027

Name: CBME China 2027
Start: 2027-07-14T09:00:00+00:00
End: 2027-07-16T17:00:00+00:00
Location: National Exhibition and Convention Center (Shanghai)

About this event

CBME China is the annual Shanghai trade fair for the child, baby and maternity industry, run by Informa Markets. Brands, manufacturers and white-label suppliers present everything from baby care and nutrition to strollers, toys and children's wear to distributors, retailers and online sellers, with international pavilions, a supply chain area and concurrent expos for toys, children's wear, food and licensing.

What's on show

Exhibits are grouped into product areas across the National Exhibition and Convention Center.

Maternity and baby care products
Food and health
Toys and learning
Strollers, ride-on toys, car seats and furniture
Clothing, accessories and home textiles
Supply chain: packaging, equipment and ingredients

Concurrent events

CBME Toy & Education Expo, CBME Children's Wear Expo, CBME Food & Health Expo, CBME Supply Chain Expo and Licensing Expo China (Shanghai) run alongside the main fair.

Who attends

Agents, distributors and wholesalers, import and export traders, brick-and-mortar and online retailers, brand owners, contract manufacturers and investors. A hosted buyer programme and tailored business matchmaking connect buyers with suppliers, and the CBME Awards and New Star Program spotlight products and young brands.

CBME China 2027 is a Lifestyle & Tourism event taking place 14-16 Jul 2027 at National Exhibition and Convention Center (Shanghai), Shanghai, China.