China Beauty Expo (CBE) 2027

China Beauty Expo (CBE) in Shanghai is the gateway to China's beauty market and one of the world's largest trade events for the cosmetics industry. It combines finished beauty brands with CBE SUPPLY, the largest beauty supply-chain platform, at the Shanghai New International Expo Centre, connecting brand owners, manufacturers and suppliers with distributors, importers and retail buyers from China and abroad.

Brands and professional beauty

The brand halls cover finished products across categories, alongside a professional beauty sector for salons and spas.

• Skin care and personal care
• Makeup and color cosmetics
• Perfume and fragrances
• Baby care and household cleaning
• Medical beauty
• Salon and spa products and equipment
• Nail, eyelash and hair products

CBE SUPPLY

The supply chain halls showcase manufacturing capability for beauty brands of every size.

• OEM, ODM and OBM, private label
• Raw materials and ingredients
• Packaging, pumps, sprayers and caps
• Printing, paper boxes and bags
• Machinery and equipment
• Testing and inspection

Who attends

Professional visitors from more than 130 countries and regions: distributors, importers and agents, retailers and e-commerce buyers, brand product and R&D teams, marketers and salon owners. The CBE Buyer Club gives access to China's master distributors and brand decision makers.