ISM Middle East 2027

ISM Middle East is the regional trade show for confectionery, chocolate, snacks, bakery and desserts, co-organised by Dubai World Trade Centre and Koelnmesse. The 2027 show is its 20th edition and, according to the organiser, spans six halls, timed so international brands can meet buyers from retail, wholesale and distribution ahead of the Q4 retail season.

Product sectors

The show floor is organised by product category.

• Sugar confectionery: gummies, jellies, mints and novelty formats
• Chocolate: pralines, bars, bean-to-bar, plant-based and gifting
• Snack foods: salty and baked snacks, nuts, seeds and protein bars
• Traditional sweets: Turkish delight, halva, baklava and mithai
• Biscuits and cakes: cookies, wafers, layered cakes and breakfast bars
• Ice cream and desserts: gelato, sorbets and frozen novelties

Conference and awards

A daily content programme covers consumer behaviour, product development, reformulation, supply chains and market expansion, and the ISM Middle East Awards recognise new-to-market products and brands.

Who attends

Buyers and decision-makers from retail chains, wholesalers, distributors and importers sourcing for the Middle East, Africa and Asia. The 2025 edition recorded 25,033 industry professionals from 140 countries and more than 60,000 products sourced.