ProWine Shanghai 2026

ProWine Shanghai is the leading trade fair for the wine and spirits industry in mainland China and part of the ProWein network led by ProWein Düsseldorf. Held at the Shanghai New International Expo Centre, it gives wineries, distilleries and producer associations from around the world a business platform to meet Chinese importers, distributors and trade buyers, and has supported the growth of China's wine market for more than a decade.

What it offers

A focused business platform for the wine and spirits trade, run with the professional service standards of the German ProWein organisers, with an expanding international exhibitor line-up and deeper connections to buyers nationwide.

• Wines from international producers
• Spirits and craft drinks
• Meetings with importers, distributors and retail buyers
• Trend and market insight for the Chinese market

Who attends

Importers, distributors and agents, retail and e-commerce buyers, hotel and restaurant beverage professionals, sommeliers and trade media from across China.

Alongside FHC

ProWine Shanghai runs on the same dates and at the same venue as the FHC Shanghai Global Food Trade Show, and visitor registration is handled through the FHC registration platform.