When and where is ITB Asia 2027?

20 to 22 October 2027 at the Sands Expo & Convention Centre, Marina Bay Sands, Singapore.

Is ITB Asia open to the public?

No. It is a B2B show for travel trade professionals: exhibitors, hosted buyers and registered trade visitors.

How do buyers take part?

Buyers apply through the official buyer programme, which the organiser screens; trade visitors register separately on itb-asia.com.

What else runs alongside ITB Asia?

MICE Show Asia and Travel Tech Asia are co-located with it.

ITB Asia 2027

Name: ITB Asia 2027
Start: 2027-10-20T09:00:00+00:00
End: 2027-10-22T18:00:00+00:00
Location: Sands Expo and Convention Centre

About this event

ITB Asia is the annual three-day B2B travel trade show and convention organised by Messe Berlin Asia Pacific, the Asian sister of ITB Berlin. The 2027 edition returns to the Sands Expo & Convention Centre at Marina Bay Sands, bringing travel buyers from the leisure, corporate and MICE sectors face to face with suppliers from across the region and beyond.

Three shows under one roof

ITB Asia runs alongside two co-located events that cover the business-events and technology side of the industry.

ITB Asia (leisure travel trade)
MICE Show Asia (meetings, incentives, conventions and exhibitions)
Travel Tech Asia (travel technology)

Who attends

Exhibitors include tourism boards, hotels, airlines and travel technology providers. Hosted buyers are corporate travel managers, MICE planners and travel agents, and the organiser cites roughly a one-to-one ratio between buyers and exhibitors, with pre-scheduled appointments at the core of the show.

Conference

The convention programme runs on the show floor. Recent themes have included human-centred travel across Asia-Pacific, sustainability in travel and tourism economics, alongside the Business Traveller awards.