PGA Show 2027

The PGA Show is the largest gathering of the golf business, a trade-only event run as a partnership between RX (Reed Exhibitions) and the PGA of America. Now in its 74th year, it brings together golf professionals, facility owners, buyers and brands to see new equipment, apparel and technology, take part in education and do business for the season ahead.

Show format

The week opens with Demo Day at Orange County National Golf Center on Tuesday January 26, followed by three days of exhibits in the Orange County Convention Center's West Concourse. Education runs in the West Hall E/F corridor meeting rooms across all four days.

• Demo Day: Tue Jan 26, 9:00 AM-5:00 PM (general access from 12:00 PM)
• Exhibits: Wed-Thu 8:30 AM-6:00 PM, Fri 8:30 AM-2:00 PM
• Education: Tue 9:30 AM-5:30 PM, Wed-Thu 8:30 AM-5:00 PM, Fri 8:30 AM-12:00 PM

Who attends

Attendees must meet the show's trade qualifications.

• PGA of America, LPGA and international PGA professionals
• Golf facility and course buyers, owners, presidents and managers
• Golf and pro-shop owners and managers
• Directors of golf, coaches and instructors
• Tournament directors and organizers
• Racquet sports professionals
• Students and entrepreneurs in the golf industry

Exhibition and features

The organizer describes 1,000+ leading and emerging brands across apparel, accessories, technology, equipment, training aids and travel. Racquet Sports at the PGA Show adds tennis, pickleball and padel demos and education, and the week includes the Fashion Show and the PGA Show Winter Jam.

Co-located events

Functional Fabric Fair Winter Edition, a sourcing event for performance fabrics and trims, runs alongside the show. The NGCOA Golf Business Conference 2027 (January 25-27) moves into the convention center from January 27, and the African American Golf EXPO and Forum is co-located through exhibits and workshops.