When and where is the PGA Show 2027?

January 26-29, 2027 in Orlando. Demo Day is at Orange County National Golf Center on January 26, and exhibits and education are at the Orange County Convention Center.

Is the PGA Show open to the public?

No. The PGA Show is trade-only, and attendees must meet its attendee qualifications.

What are the exhibit hours?

Wednesday January 27 and Thursday January 28, 8:30 AM-6:00 PM, and Friday January 29, 8:30 AM-2:00 PM, in the OCCC West Concourse.

Registration for 2027 is not yet open. Fill in the Registration Inquiry form on pgashow.com to be told when it opens.

Where should I book a hotel?

Connections Housing is the only approved housing vendor. Housing details will be published when registration opens.

Tuesday, January 26, 2027

PGA Show 2027

Name: PGA Show 2027
Start: 2027-01-26T09:00:00+00:00
End: 2027-01-29T14:00:00+00:00
Location: Orange County Convention Center

The golf industry's trade-only show where PGA professionals, facility buyers and brands meet, source and learn.

Date and Time

January 26 · 9am - January 29 · 2pm GMT-4

Location

Orange County Convention Center

9800 International Drive Florida 32819

About This Event

PGA Show 2027 is a Lifestyle & Tourism event taking place 26-29 Jan 2027 at Orange County Convention Center, Orlando, United States.

The PGA Show is the largest gathering of the golf business, a trade-only event run as a partnership between RX (Reed Exhibitions) and the PGA of America. Now in its 74th year, it brings together golf professionals, facility owners, buyers and brands to see new equipment, apparel and technology, take part in education and do business for the season ahead.

Show format

The week opens with Demo Day at Orange County National Golf Center on Tuesday January 26, followed by three days of exhibits in the Orange County Convention Center's West Concourse. Education runs in the West Hall E/F corridor meeting rooms across all four days.

Demo Day: Tue Jan 26, 9:00 AM-5:00 PM (general access from 12:00 PM)
Exhibits: Wed-Thu 8:30 AM-6:00 PM, Fri 8:30 AM-2:00 PM
Education: Tue 9:30 AM-5:30 PM, Wed-Thu 8:30 AM-5:00 PM, Fri 8:30 AM-12:00 PM

Who attends

Attendees must meet the show's trade qualifications.

PGA of America, LPGA and international PGA professionals
Golf facility and course buyers, owners, presidents and managers
Golf and pro-shop owners and managers
Directors of golf, coaches and instructors
Tournament directors and organizers
Racquet sports professionals
Students and entrepreneurs in the golf industry

Exhibition and features

The organizer describes 1,000+ leading and emerging brands across apparel, accessories, technology, equipment, training aids and travel. Racquet Sports at the PGA Show adds tennis, pickleball and padel demos and education, and the week includes the Fashion Show and the PGA Show Winter Jam.

Co-located events

Functional Fabric Fair Winter Edition, a sourcing event for performance fabrics and trims, runs alongside the show. The NGCOA Golf Business Conference 2027 (January 25-27) moves into the convention center from January 27, and the African American Golf EXPO and Forum is co-located through exhibits and workshops.