Private Label Middle East 2027

Private Label Middle East is a trade exhibition for private label and contract manufacturing in the Middle East and North Africa. Retailers, distributors and brand owners meet manufacturers, OEM partners and white-label producers to develop own-brand ranges in food, beverages and non-food FMCG. The 2027 edition is held at Dubai World Trade Centre, co-located with ISM Middle East.

Food

Customisable food and beverage lines for supermarket and foodservice own brands.

• Condiments and sauces
• Healthy and free-from products
• Grains, pulses, spreads and honey
• Meat, poultry, dairy and frozen goods
• Beverages, premium and gourmet lines
• Halal and kosher, baby food and pet food

Non-food

Household and personal care categories for own-brand ranges.

• Skin, hair, sun and baby care
• Bath, shower, fragrances and deodorants
• Household and laundry care
• Paper and plastic products
• Gifts and stationery
• Industrial, professional and auto care

Branding and services

Service providers cover the rest of an own-brand programme: food safety and certification, laboratory testing, packaging management, brand licensing, category management, logistics and marketing strategy.