When and where is SEMA Show 2027?

November 2–5, 2027 at the Las Vegas Convention Center, 3150 Paradise Road, Las Vegas, NV 89109.

Is SEMA Show open to the public?

No, it is a trade-only, business-to-business event for automotive aftermarket professionals. In 2026 the public could attend only on the final day.

Who can register as an attendee?

Qualified aftermarket professionals such as parts distributors and retailers, installers, vehicle builders, fleet operators, OE suppliers and automotive media. Some registrants must provide documents to confirm eligibility.

Is there an education programme?

Yes. SEMA offers 90+ free professional education sessions led by industry experts.

SEMA Show 2027

Name: SEMA Show 2027
Start: 2027-11-02T09:00:00+00:00
End: 2027-11-05T16:00:00+00:00
Location: Las Vegas Convention Center

About this event

The SEMA Show is the annual trade show of the Specialty Equipment Market Association, filling the Las Vegas Convention Center with aftermarket parts, accessories, tools and custom vehicles. It is where manufacturers launch new products and where distributors, retailers and shops find the lines they will sell in the coming year.

Who attends

The show is a business-to-business event for professionals working in the automotive aftermarket, and attendees must qualify. The organizer lists these groups as eligible:

Distributors, wholesalers, jobbers and retailers of automotive parts and accessories
Service and installation professionals in performance, repair, collision and customization
Vehicle builders, fabricators and restoration shops
Fleet operators and vehicle upfitters
Wheel, tire, suspension, brake, off-road and motorsports businesses
OE and supplier companies connected to the aftermarket
Automotive media and trade content creators

What's on

Thousands of new products from new and established exhibitors fill the halls, alongside custom vehicle builds that set the year's trends. A free education programme of 90+ sessions led by industry experts covers business, technical and marketing skills for aftermarket companies.

Public day

The show is trade-only for most of the week. At the 2026 edition the general public was admitted on the final day (SEMA Show Friday) only; check the official site for the 2027 arrangements.