Shoptalk Europe 2027

Shoptalk Europe gathers Europe's most senior audience of retailers, consumer brands, investors and technology innovators to rethink how consumers discover, shop and buy, in store and online. The 2027 edition runs from 1 to 3 June at Fira Gran Via in Barcelona, with three days of content, meetings and social events.

What to expect

Shoptalk Europe mixes stage content with structured networking.

• Three days of content from 150+ senior retailer and consumer brand speakers
• More than 400 retail technology companies
• Networking with 4,500+ executives
• Dozens of social activities, including the annual Industry Party

Who attends

Retailers and consumer brands make up the core audience, alongside solution providers, investors, agencies, analysts, consultants and start-ups. Qualifying retailers and brands that buy or evaluate technology can attend on a hosted, free ticket with travel and accommodation support.

Themes

The 2026 edition centred on balancing AI and automation with the human authenticity that builds customer loyalty, and the event's focus remains the technology, marketing and operating changes shaping retail.

Tickets & passes

• Retailers and Consumer Brands (Free/Hosted) — Free: For qualifying retailers and brands that buy or evaluate tech; up to €750 travel and accommodation reimbursement
• Retailers and Consumer Brands (VIP Discount) — EUR 600: Standard rate €1,250
• Startup Retailers and Consumer Brands — EUR 395: Founders, co-founders and CEOs; standard rate €1,250
• Agencies — EUR 1,950: Limited edition of 200 tickets; standard rate €2,895
• General Attendees & Solution Providers — EUR 1,975: Standard rate €3,850
• Tech Startups — EUR 975: Founded in the past 5 years with under €10 million funding
• Investors — EUR 1,850: Standard rate €2,750