Surf Expo is trade only: exhibiting manufacturers, qualified retailers and media. It is not open to the public, and children under 16 may attend only under specific exceptions.

Does it cost anything for buyers?

It is free for qualified retail buyers who register at least two weeks before the show. Onsite buyer registration is $25, and each buyer guest or team rider is $25 (up to four).

Can non-exhibiting brands attend?

Non-exhibiting manufacturers, reps and suppliers can apply for an NEM badge at $2,000 per person (maximum two per company), valid for one show, with no solicitation allowed.

OCCC parking is cashless; at recent shows it was $20 plus tax per standard vehicle and $40 plus tax for oversized vehicles, with no overnight parking.

Surf Expo September 2027

Name: Surf Expo September 2027
Start: 2027-09-09T09:00:00+00:00
End: 2027-09-11T16:00:00+00:00
Location: Orange County Convention Center

About this event

Surf Expo is the largest and longest-running watersports and coastal outdoor lifestyle trade show, produced by Emerald twice a year in Orlando. The September edition connects apparel, swimwear, footwear, accessories and hardgoods brands with qualified retail buyers from surf shops, resorts, boutiques and gift and souvenir stores, who come to build their merchandise mix for the coming season. The show is trade only and not open to the public.

Categories on the floor

Hundreds of brands exhibit across the coastal lifestyle market.

Surf and watersports hardgoods
Dive, snorkel and freediving
Swimwear and resort apparel
Boutique fashion and footwear
Gift, decor and souvenir
Coastal outdoor lifestyle

Events and programmes

Beyond buying appointments, the show runs fashion shows, learning labs, an industry party and networking events. The free CONNECT matchmaking tool in the Surf Expo app lets buyers and exhibitors chat and request appointments before and during the show.

Who attends

Exhibiting manufacturers, qualified retail buyers (stores must show credentials such as a resale certificate and recent invoices) and media. Non-exhibiting brands and reps can apply for a limited Non-Exhibiting Manufacturer badge.

Tickets & passes

Qualified Retail Buyer (pre-registered) — Free: Free when registered at least two weeks before the show
Retail Buyer (onsite) — USD 25
Buyer Guest / Team Rider — USD 25: Onsite only; up to 4 per approved store owner
Non-Exhibiting Manufacturer (NEM) — USD 2,000: Per person, max 2 per company, one show

Surf Expo September 2027 is a Lifestyle & Tourism event taking place 9-11 Sep 2027 at Orange County Convention Center, Orlando, United States.