When is Toy Fair 2027?

From Tuesday 19 to Thursday 21 January 2027 at Olympia London.

Can the public attend?

No. Toy Fair is a trade show; the general public and children aged 5 to 15 are not permitted entry.

How do I register as a visitor?

Visitor registration is open on the Toy Fair 2027 registration site, and there is a registration hotline on 0845 868 5820.

Toy Fair 2027

Name: Toy Fair 2027
Start: 2027-01-19T09:00:00+00:00
End: 2027-01-21T17:00:00+00:00
Location: Olympia London

About this event

Toy Fair is the UK's largest dedicated trade show for toys, games and hobbies, organised by the British Toy & Hobby Association. Every January it fills Olympia London with manufacturers and brands presenting their new ranges to the retailers and buyers who decide what goes on shelves for the year ahead.

The exhibition

More than 200 exhibitors show thousands of products across Olympia's Grand, National and Upper West Halls, from established toy companies to smaller hobby and games brands.

Who attends

Independent and multiple retailers, buyers, media and the wider toy industry. It is strictly a trade event: the general public and children aged 5 to 15 are not admitted.