What is the event focus?

MICE, entertainment, and event-industry technologies, services, and innovation.

Where and when is the event taking place?

17–18 Sept 2025 at The Arena Riyadh; Awards: 18 Sept at JW Marriott Riyadh.

Why you should not miss it?

As Saudi Arabia’s events industry accelerates, the Saudi Event Show offers the most comprehensive platform to grow your network, discover new technologies, and gain strategic insights. It's the only place to access the full spectrum of suppliers, expertise, and recognition—all in one stage.

Is there a dress code for the event?

Business professional for exhibitors/attendees; cocktail/formal for Awards night.

Wednesday, September 17, 2025

Saudi Event Show 2025

Name: Saudi Event Show 2025
Start: 2025-09-17T09:00:00+00:00
End: 2025-09-18T17:00:00+00:00
Location: The Arena Riyadh Venue for Exhibitions | مركز ذي أرينا الرياض للمعارض والفعاليات

The show runs 17–18 September 2025 (Awards night on 18 Sept); registration is open now—secure your free visitor pass or award entry soon.

Informa Connect

Date and Time

September 17 - September 18

Location

The Arena Riyadh Venue for Exhibitions | مركز ذي أرينا الرياض للمعارض والفعاليات

Gharnatah Imam abdullah bin saud bin abdulaziz road Riyadh Province 13241

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About This Event

Saudi Event Show 2025 is a Marketing & Media event taking place 17-18 Sep 2025 at The Arena Riyadh Venue for Exhibitions | مركز ذي أرينا الرياض للمعارض والفعاليات, Riyadh, Saudi Arabia.

The Saudi Event Show 2025 is the Kingdom’s leading trade exhibition for the events, entertainment, and MICE industries. Held at The Arena from 17–18 September in Riyadh, plus the inaugural Saudi Event Awards night at JW Marriott, it offers networking, innovation showcases, education, and celebration of excellence.

Key Highlights

100+ exhibitors in event tech, staging, production, décor, catering, staffing, AV, and temporary structures
5,000+ industry professionals: organizers, planners, marketers, suppliers, tech providers, and regulators
35+ free seminars across 2 hubs—Local Spotlight & Global Innovation—featuring 40+ expert speakers
Saudi Event Awards: inaugural ceremony recognizing top talent and innovation in the local events sector on 18 September.

Who Should Attend?

MICE organizers & live event producers
Event technology and AV service providers
Marketing, PR, and brand activation teams
Contractors, temporary structure vendors, and logistics operators
Hospitality and catering professionals
Government agencies, regulators, and event educators

Main Features

Exhibition & Seminars: Engage with pioneering event tech and free content-led seminar sessions
Saudi Event Awards: Celebrate excellence within Saudi’s event industry, with entries open June–August
Networking Hub: Connect with 5,000+ peers across show floor and awards evening