At IFEMA MADRID, Avda. del Partenón, 5, 28042 Madrid.

Can non-professionals attend?

No. Fruit Attraction is a professional event and access requires professional registration.

Complete the professional registration on the official tickets page, choosing a day pass or a full pass such as Premium or Elite. Exhibitor invitation codes can be redeemed during registration.

Fruit Attraction 2026

Name: Fruit Attraction 2026
Start: 2026-10-06T09:00:00+00:00
End: 2026-10-08T18:00:00+00:00
Location: IFEMA MADRID

About this event

Fruit Attraction is IFEMA MADRID's international trade fair for the fruit and vegetable sector and one of the world's key marketplaces for fresh produce. From 6 to 8 October 2026 it brings international supply and demand together in Madrid to plan campaigns, open new markets and discover innovation across the value chain.

Who attends

Producers, marketers, distributors, importers, exporters, logistics companies, technology firms, ancillary industries and specialised service providers. It is a professional-only event: access requires professional registration.

Activities and congresses

The fair runs a programme of forums and conferences alongside the exhibition.

Biofruit Congress, the international forum on the organic fruit and vegetable market
Factoría Chef showcooking stage
Organic Hub Tour of certified organic exhibitors
Avocado Conference
1st International Potato Symposium
World Fresh Forum
Biotech Attraction

Previous edition

The last edition welcomed more than 120,000 trade visitors and more than 2,200 exhibiting companies from 150 countries. The layout of the pavilions stays unchanged for 2026, keeping each sector in its usual location.

trade visitors (2025): 120k+
exhibiting companies (2025): 2,200+
countries (2025): 150

Fruit Attraction 2026 was a Food & Beverages event that took place 6-8 Oct 2026 at IFEMA MADRID, Madrid, Spain.

Event recap

Fruit Attraction 2026 took place from 6 to 8 October at IFEMA MADRID, organized by IFEMA MADRID and FEPEX. The organizers reported around 2,500 exhibiting companies from 78 countries on 162,000 square metres, and on the closing day said attendance would pass 121,000 professionals from more than 150 countries, with a peak of 55,200 people in the halls at once on the second day. IFEMA estimated the fair's economic impact on Madrid at 419 million euros. The potato was this edition's featured product, with a first potato symposium held with Europatat, and a panel debated the reform of EU support for producer organisations under the Common Agricultural Policy. The next edition is set for 5–7 October 2027.