SEA Expo 2027

The Saudi Entertainment and Amusement (SEA) Expo gathers the entertainment and attractions industry in Riyadh, connecting operators, developers, investors and suppliers as the Kingdom builds out its leisure sector. Rescheduled to 1–3 June 2027, it pairs an exhibition of global brands with the free SEA Summit.

Product sectors

Exhibitors cover the full attractions supply chain.

• Rides
• Water-related equipment & supplies
• Facility, grounds & participatory equipment
• Games & devices
• Family entertainment & amusement facilities
• Security equipment & safety
• Consultancy
• Food & beverage

Who visits

Admission is free for trade and industry professionals.

• Owners and operators of family entertainment venues
• Contractors and consultants
• Investors and entrepreneurs
• Mall and retail managers
• Food and beverage managers
• Municipal and local authorities
• Opera houses, theatres and cinemas

SEA Summit

The free three-day summit shares market analysis, operator case studies and giga-project insight; the organiser cites 75+ speakers across 15+ sessions per edition. The expo is co-located with Saudi Light & Sound Expo and MERATH Expo, and the General Entertainment Authority and Ministry of Investment are official strategic partners.

Key figures

The organiser cites 12,000+ visitors, 350+ exhibitors from 31+ countries and 75+ speakers.

Tickets & passes

• Trade visitor — Free: Free for trade and industry professionals; under-18s not admitted