Fruit Attraction 2026

Fruit Attraction is IFEMA MADRID's international trade fair for the fruit and vegetable sector and one of the world's key marketplaces for fresh produce. From 6 to 8 October 2026 it brings international supply and demand together in Madrid to plan campaigns, open new markets and discover innovation across the value chain.

Who attends

Producers, marketers, distributors, importers, exporters, logistics companies, technology firms, ancillary industries and specialised service providers. It is a professional-only event: access requires professional registration.

Activities and congresses

The fair runs a programme of forums and conferences alongside the exhibition.

• Biofruit Congress, the international forum on the organic fruit and vegetable market
• Factoría Chef showcooking stage
• Organic Hub Tour of certified organic exhibitors
• Avocado Conference
• 1st International Potato Symposium
• World Fresh Forum
• Biotech Attraction

Previous edition

The last edition welcomed more than 120,000 trade visitors and more than 2,200 exhibiting companies from 150 countries. The layout of the pavilions stays unchanged for 2026, keeping each sector in its usual location.