Marca by BolognaFiere & ADM 2027

Marca by BolognaFiere & ADM is the Italian international trade fair dedicated to private label, run by BolognaFiere with ADM, the Italian Association of Modern Distribution. Producers, co-packers and the major retail chains meet in Bologna for two days to source own-brand products across food, non-food and fresh produce, making it the reference event for retailer brands in Italy.

Exhibition areas

The show is organised by product family and supply-chain stage.

• Marca Food: private label food, over one hundred product categories
• Non Food: home care and personal care
• Marca Fresh: fruit and vegetables
• Marca Tech: packaging, logistics, raw materials, ingredients, technology and services
• Marca Trend Area with retailer showcases

International Buyers Preview

On 12 January, the day before the fair opens, exhibitors get an exclusive pre-show day to introduce themselves to selected international buyers who then attend the fair. An International Buyers Program brings buyers and category managers from major international chains.

Key figures from 2026

The 2026 edition counted 1,533 exhibitors (up 18% on 2025) and 25,070 visitors (up 9%). Children under 14 are not admitted.