When and where is Music China 2027?

14-17 October 2027 at the Shanghai New International Expo Centre in Shanghai.

Who organizes Music China?

The official site names Shanghai Intex Exhibition Co., Ltd.; Messe Frankfurt and the China Musical Instrument Association are also behind the fair.

The 2025 edition had 1,693 exhibitors over 140,000 m² and recorded 144,055 visits.

Music China 2027

Name: Music China 2027
Start: 2027-10-14T09:00:00+00:00
End: 2027-10-17T17:00:00+00:00
Location: Shanghai New International Expo Centre

About this event

Music China is one of the world's largest trade fairs for musical instruments and music services, held each autumn at the Shanghai New International Expo Centre. Instrument manufacturers, music technology and audio brands present new products to distributors, retailers, educators and buyers from China and abroad.

What's on show

Exhibitors cover the full range of the music products industry, from acoustic and electronic instruments to accessories, music technology, audio equipment and music education services.

Programme

Alongside the exhibition halls, the fair hosts a dense fringe programme of product launches, including the New Product Launch run by the Music China Organizing Committee and the China Musical Instrument Association, as well as forums, education sessions and live demonstrations.

Who attends

Distributors, wholesalers and retailers of musical instruments, music schools and educators, pro audio and installation buyers, manufacturers seeking suppliers, and international trade visitors meeting Chinese makers.

exhibitors in 2025: 1,693
visits in 2025: 144,055
exhibition area in 2025: 140,000 m²

Music China 2027 is an Entertainment event taking place 14-17 Oct 2027 at Shanghai New International Expo Centre, Shanghai, China.