PLMA's 2027 World of Private Label International Trade Show

PLMA's World of Private Label International Trade Show is the annual meeting point where retailers and wholesalers find manufacturers for their store-brand programmes. Held at RAI Amsterdam since the first edition in 1986, it brings together the largest concentration of private label professionals in the industry for two days of sourcing, new product discovery and supplier meetings.

Why retailers visit

Private label value shares exceed 30% in fifteen European countries and 50% in six, according to PLMA, so retailers need reliable suppliers to keep shelves stocked and launch value and exclusive products. Visitors come to:

• Meet new and existing suppliers
• Source new food and non-food products
• Secure supply chain stability
• Grow their private label programmes

Programme

The day before the show floor opens, PLMA runs workshops and pre-show seminars on Monday 24 May. The show also features World of Ideas, PLMA's showcase of new private label products, and a published floor plan and exhibitor list to help visitors plan meetings.

Who can visit

Registration as a visitor is open to trade professionals only, such as retailers, wholesalers and buyers. Online registration is required, and visitors request a personal registration link from PLMA.