When and where is Prowinter 2027?

From 10 to 12 January 2027 at Fiera Bolzano, Piazza Fiera 1, Bolzano, Italy.

How much is a ticket?

EUR 15 online, which includes free public transport across South Tyrol, or EUR 18 at the cash desk.

It is a B2B event for manufacturers, distributors, retailers and rental professionals in snow sports and outdoor.

Prowinter 2027

Name: Prowinter 2027
Start: 2027-01-10T09:00:00+00:00
End: 2027-01-12T18:00:00+00:00
Location: Fiera Bolzano

About this event

Prowinter is Fiera Bolzano's international B2B trade fair for snow sports and outdoor equipment. Held each January in Bolzano, it is a compact meeting point where manufacturers and distributors show new products, collections and trends for the coming season to retailers and ski rental businesses.

Who attends

Prowinter is aimed at the winter and outdoor sporting goods trade.

Manufacturers and brands
Distributors and agents
Sports retailers
Ski and equipment rental businesses

What's on show

Two sectors share the halls: snow sports, aimed at retail and rental, and winter outdoor activities. For 2027 the outdoor hall, developed with MagNet and the Italian Outdoor Group, is growing, and the show includes a Scandinavian Village.

Prowinter Award

The Prowinter Award recognises new products presented at the fair; entries for the 2027 award are open to exhibitors. The organizer states that more than 30% of exhibitors come from outside Italy.