AURA – The Luxury Travel Event 2026

AURA is Italian Exhibition Group's luxury travel event in Florence, the successor to the Luxury Event by TTG. Over three days at the Fortezza da Basso it brings top international buyers together with high-end hotels, resorts, destinations and travel operators for pre-arranged one-to-one meetings, with conferences, destination discovery and networking around them.

Format

AURA is an exclusive event for accredited buyers and sellers only.

• Three days of B2B workshops with one-to-one meetings
• Destination discovery and curated experiences in Florence
• Conferences, including a session carrying professional credits
• High-level networking

Who takes part

Sellers are high-end hospitality and travel operators; brands shown on the site include Four Seasons Hotel Firenze, Villa d'Este, Eight Hotels and Glacier Express. Buyers are accredited international luxury travel agencies and advisors.

Partners

The event has the patronage of the Tuscany Region, the City of Florence and Confindustria Alberghi, with Promozione Toscana as main partner, Destination Florence as host partner and Firenze Fiera as venue partner.