When and where is Toy & Hobby China 2027?

31 March to 2 April 2027 at Shenzhen World Exhibition & Convention Center, No. 1 Zhancheng Road, Fuhai Street, Bao'an District, Shenzhen.

What are the opening hours?

09:30 to 17:30. On 2 April the fair opens to the public from 12:00 and closes at 16:00.

Does it cost anything to visit?

Admission is free of charge; pre-register online before the fair.

Which fairs run alongside it?

Baby & Stroller China and Licensing China, in the same venue on the same dates.

Toy & Hobby China 2027

Name: Toy & Hobby China 2027
Start: 2027-03-31T09:30:00+00:00
End: 2027-04-02T17:30:00+00:00
Location: Shenzhen World Exhibition & Convention Center

About this event

Toy & Hobby China (the Shenzhen International Toy & Hobby Fair) is Messe Frankfurt's spring sourcing platform for the toy industry, staged in Shenzhen at the heart of the Greater Bay Area manufacturing belt. It runs together with Baby & Stroller China and Licensing China, so buyers can source toys, nursery products and character licences in the same halls.

Three fairs in one

The 2027 edition brings back the three co-located fairs and their feature zones.

Toy & Hobby China, with an AI & Intelligent Toys Zone and a Trendy Toys & Collectibles Zone
Baby & Stroller China: premium, safety-focused, eco-friendly and smart products
Licensing China: animation and character, brand, sports, culture and art, and entertainment licensing

Programme

Alongside the exhibition the organisers run the World of Play Summit, the Greater Bay Area Brand Licensing Industry Development Forum, themed seminars, buyer matchmaking, VIP and city tours, and networking events.

Key figures

The 2026 editions filled 130,000 sqm across six halls with 1,495 exhibitors from eight countries and regions, and welcomed 77,031 buyers from 83 markets, with overseas buyers up 35% year on year. The fair is organised by the Guangdong Toy Association, Guangzhou Li Tong Messe Frankfurt Co Ltd and Messe Frankfurt (HK) Ltd.

Tickets & passes

Visitor pre-registration — Free: Free admission

exhibition space in 2026: 130,000 sqm
exhibitors in 2026: 1,495
buyers in 2026: 77,031

Toy & Hobby China 2027 is a Lifestyle & Tourism event taking place 31 Mar - 2 Apr 2027 at Shenzhen World Exhibition & Convention Center, Shenzhen, China.